According to latest research by Fact.MR, wet cat food sales is set to witness steady growth during 2021-2031. Demand for wet food will witness steady recovery in short-term, with optimistic growth outlook in the long run.
Increasing pet adoption in high income countries and awareness on myriad benefits of wet food has become one the prime reason for sales growth. Growing sales of the product create lucrative opportunities for the key players and will continue to do so in the coming years as well.
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Key Growth Factors:
- Humanization of Pets: Today, many pet owners consider their cats as members of the family. This trend, known as pet humanization, has led to a greater focus on providing pets with nutrition and care that mirrors human standards. Wet cat food, with its resemblance to home-cooked meals, is seen as a premium choice that aligns with this sentiment.
- Nutritional Awareness: Pet owners are becoming more informed about their cats’ dietary needs. They are actively seeking cat food options that are rich in high-quality protein, balanced with essential nutrients, and free from fillers and artificial additives. Wet cat food often meets these criteria.
- Palatability: Cats are notoriously finicky eaters, and wet cat food’s appeal lies in its texture, aroma, and taste. Many cats prefer the texture and moisture content of wet food, making it a popular choice among pet owners.
- Variety and Customization: The market offers a wide variety of flavors, formulations, and specialized wet cat food products, catering to specific dietary needs, life stages, and health concerns. This diversity allows pet owners to tailor their cat’s diet more precisely.
- Convenience: Wet cat food is convenient for pet owners, as it requires minimal preparation and can be served directly from the can. This is especially appealing to busy individuals or those with multiple cats.
Competition in wet cat food is perfect and fragmented in nature with presence of a many players across the globe. Some of the leading suppliers of wet cat food are
- De Haan Petfood
- FirstMate Pet Foods
- Blue Buffalo Co., Ltd.
- Monge SPA
- Petguard Holdings, Llc
- Nestlé Purina PetCare
- Hill’s Pet Nutrition, Inc
- Little BigPaw
- Butcher’s Pet Care
- Amì pet food
- Benevo other prominent players.
Key players are practicing various organic and inorganic strategies to gain sales position and attract various regional customers. Also, players such as Blue Buffalo have been marketing their product as organic homemade food for cats. Similarly other players in the market, selling their product as high protein based vegan/meat food, which is one of the prime reason for added customers to the wet cat food business.
Despite pandemic, the sales of cat food haven’t been much affected, as it is considered as one of the essential entity. Though the supply chain was disrupted owing to production and shipping stoppages, online sales have experienced a boom for purchase of cat food during the pandemic.
- Meat Based
By Distribution Channel:
- Online Retailing
- Modern Trade
- Pet Food Stores
- Veterinary Clinics
- North America
- US & Canada
- Latin America
- Brazil, Mexico, Argentina & Rest of Latin America
- Germany, France, Italy, Spain, U.K., Benelux, Russia, and Rest of Europe
- East Asia
- China, Japan, South Korea
- South Asia
- India, Thailand, Malaysia, Indonesia and Rest of South Asia
- Australia and New Zealand
- Middle East and Africa
- GCC Countries, Turkey, South Africa, and Rest of Middle East & Africa
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Questionnaire answered in the Market outlook Report of Wet Cat Food include:
- What is the key strategy deployed by large players to maximize Wet Cat Food Market growth?
- What are the main challenges faced by players in the Wet Cat Food market Demand?
- With the advent of technological advancement, how will the Wet Cat Food market landscape change over the forecast period?
- What does player bring to the table which is unique as a strategy, and is easy to emulate for new investors in the Wet Cat Food market size?
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