Worldwide demand for non-alcoholic wine is expected to surge at a CAGR of 10% from 2023 to 2033. At present, the global non-alcoholic wine market stands at US$ 2 billion and is estimated to reach a market size of US$ 5.2 billion by 2033.
Consumption of alcohol-free wine is predicted to rise at a CAGR of 11% over the next ten years. Broadly, alcohol-free wine products are outperforming low-alcohol wine. The decline in demand for low-alcohol wine was driven by the poor performance of the traditional lower-alcohol wine market in high-volume regions.
Wine with little or no alcohol is termed non-alcoholic wine. Alcohol-free wine has the same flavor and structure as alcoholic wine, as well as a similar aroma, but without alcohol, which makes it appealing to a larger section of the health-conscious population. Non-alcoholic wine is produced similarly to its alcoholic counterpart, the difference being that the alcoholization technology is used to remove the alcohol content.
There are several methods for the alcoholization of wine such as the vacuum distillation technology for non-alcoholic wine, a procedure wherein the wine undergoes heat treatment and the ethanol is allowed to evaporate. High-quality alcohol-free wine manufacturers take great care to heat the wine to the lowest temperature feasible, allowing evaporation to occur without cooking the wine. Another technique is reverse osmosis technology for non-alcoholic wine, which takes a substantial amount of water, making it less sustainable.
Growing prevalence of heart diseases due to the consumption of alcohol has driven the consumers to opt for alcohol-free wine to reduce the risk of the diseases. Hence, the demand for sparkling non-alcoholic wine will accelerate during the forecast period.
Sales of still non-alcoholic wine are estimated to decrease and contrary to this, the demand for flavored non-alcoholic wine is expected to increase. As per the report, non-alcoholic grape wine is estimated to be the most preferred product type over the coming years.
Steered by the growing trend of non-alcoholic wine consumption, premium brands are introducing sparkling non-alcoholic wines to cater the surging demand.
Advent of efficient and user-friendly online channels have made it easier for consumers to purchase their favorite beverage. Especially, following the outbreak of COVID-19, consumers purchase via online channels has increased as they avoided stepping out in fear of contracting the disease.
Innovative Product Offerings Supporting Non-Alcoholic Wine Demand Development
Consumers’ desire to consume less alcohol and live healthier lifestyles is being tapped into by a flurry of health-conscious beverage entrepreneurs, with the NOLO (no alcohol, low alcohol) market serving as a key focus for new product development.
It should come as no surprise that consumers are cutting back on alcohol consumption since they are becoming more health conscious, watching their calorie intake, and eating less sugar. They are putting more emphasis on calorie restriction and general wellness. Another important consideration is affordability, with consumers citing the need to save money as a justification for cutting back on alcohol use.
“Leading players are introducing a wide-range of non-alcoholic wine products in diverse flavors to attract consumers. With increasing consumption of non-alcoholic drinks due to mindful drinking, sales of non-alcoholic wine are expected to accelerate over the next decade,” says a Fact.MR analyst.
Key non-alcoholic wine producers are introducing premium products due to increasing consumer interest in low-alcohol and no-alcohol wine. Leading companies are making significant investments in research and development to produce products of high quality, which could help grow the customer base.
For instance :
- In 2021, HUN Wines launched the non-alcoholic canned wine named HUN Alcohol Free which is made from South African Chenin Blanc. It is vegan-friendly.
Key Companies Profiled
- Ariel Vineyards
- Pierre Chavin
- Treasury Wine Estates
- Sutter Home Winery
- Navarro Vineyards and Winery
- Chateau Diana Winery
- Hill Street Beverage Company Inc.
- Thomson and Scott
- Schloss Wachenheim AG
- Australian Vintage Limited