Sulfate-free shampoo market is projected to be worth US$ 4.2 billion by 2022 and to grow at a CAGR of 3.8% to US$ 6.2 billion by 2032.
The demand for sulfate-free shampoos is frequently fueled by the robust growth of the cosmetics and personal care business. The most urbanised populations have a tendency to favour new and creative products, and their spending patterns reflect increased expenditures on such goods.
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“Growing Awareness about Natural Products Accentuating Sale of Sulfate-free Shampoo”
The demand for natural products is increasing rapidly as these products are environment-friendly. Natural products have gathered immense steam among consumers in the personal care & cosmetics market and hair care is no different.
The driver for the natural hair care market growth among consumers stems from the need to adopt holistic self-care. The ecosystem of hair care products is characterized by natural ingredients usually processed with traditional methods and sourced naturally.
“Hair Care Industry Embraces Crowd-led Innovation”
As consumers have become more interested in the processes behind the hair care industry, they are increasingly involved in the product development process by voicing their opinions and ideas to any hair care brands, who are willing to listen.
Transparency has become imperative, and when it comes to their favorite beauty products, consumers seek more active involvement. Brands and customers have become increasingly connected through a variety of platforms through crowd-led feedback, which provides valuable insights via social media or their platform of choice.
“Counterfeit Products Challenging Global Sulfate-free Shampoo Market”
Counterfeit products in the cosmetic industry pose a severe threat to the safety and trust of consumers. Moreover, cosmetic counterfeiting has increased in recent years.
Fake products with similar packaging have made it difficult to differentiate between counterfeit and original products.
Prominent sulfate-free shampoo manufacturers are AG Hair, Amway, Avlon Industries, Inc, Babo Botanicals, Devacurl, Giovanni Cosmetics Inc., Himalaya Herbals, Hindustan Unilever Ltd, Johnson and Johnson, Loreal S.A, MamaEarth, Natura Supply Co., and Procter & Gamble.
Manufacturers are focusing on manufacturing natural ingredients-based products. Expansion of manufacturing capacity and increasing sales by leveraging online distribution channels. Manufacturers in the market have made long-term supply contracts with end users which ensure consistent demand.
Companies in sulfate-free shampoo are involved in two different strategies. They are Single & Multi-Level Marketing and traditional marketing. Moreover, the players are adjusting the production variables such as raw material input and energy coupled with process optimization to win the market.
- In 2021, Tresemme launched a new range of hair products named Pro Pure. The company claims it to be free of harmful chemicals such as sulfates, parabens, DMDM, silicones, and dyes.
Fact.MR has provided detailed information about the price points of key manufacturers of sulfate-free shampoos positioned across regions, sales growth, production capacity, and speculative technological expansion, in the recently published report.
Segmentation of Sulfate-Free Shampoo Industry Research:
· By Product Type:
· By Nature:
· By Buyer Type:
- Hair Salons & Institutes
· By Packaging Type:
· By Functionality:
- Clarifying Agent
- Color Protection
- Curl Enhancing
- Moisturizing Agent
- Smoothing & Straightening
- Volumizing Agent
· By Consumer Orientation:
· By Price:
· By Sales Channel:
- Company Owned Outlet
- Institutional Sales
- Retail Outlet
- Modern Trade Channel
- Direct to Customer
- E-Commerce Websites
· By Region:
- North America
- Latin America
- East Asia
- South Asia & Oceania
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Questionnaire answered in the market outlook report of Sulfate-Free Shampoo include:
- What is the key strategy deployed by large players to maximize Sulfate-Free Shampoo market growth?
- What are the main challenges faced by players in the Sulfate-Free Shampoo market demand?
- With the advent of technological advancement, how will the Sulfate-Free Shampoo market landscape change over the forecast period?
- What does player bring to the table, which is unique as a strategy, and is easy to emulate for new investors in the Sulfate-Free Shampoo market size?
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