According to a new study, the prospects of the stand up paddle (SUP) board market remain bullish, as rising interest in outdoor recreational activities, combined with increased availability of SUP boards, create momentum. The growing popularity of water sports is also having a positive impact on stand up paddle board sales, with Fact.MR’s analytical study forecasting an 11.9 % CAGR through 2028.
The increased popularity of SUP boarding has encouraged vendors to introduce new stand up paddle boards that provide better experiences. The development of multi-purpose or multi-functional SUP boards that perform well in a variety of environments is a key focus area for market leaders. Convergence of key factors such as an increase in the number of stand up paddle rental centres with well-experienced and licenced instructors, as well as product availability through various networks, has favoured market growth. Inflatable SUP Boards are gaining popularity as manufacturers shift their focus to material development.
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Inflatable SUPs have overtaken fibreglass SUPs as the most popular segment of the SUP industry, with thousands of paddle-boarders preferring inflatable SUPs over fibreglass SUPs. According to the report, inflatable stand up paddle boards will continue to dominate the market. However, the penetration of inflatables varies by country. According to recent studies, Germany has a strong inflatable penetration, whereas France, Portugal, and the Scandinavian countries have strong stand up paddle board sales.
Leading brands’ advanced manufacturing processes have resulted in the development of relatively lighter inflatable SUP boards that provide a higher level of paddling experience than solid SUP boards and facilitate storage and transport. Materials have advanced in technological understanding, allowing for the creation of stiffer, lighter, and more resilient inflatable stand up paddle boards that provide a better and enhanced paddling experience.
The material itself has been a key area of inflate SUP board development, as manufacturers and vendors seek stronger materials with improved performance attributes. The incorporation of such materials helps to maintain the flexibility and durability required for inflatable SUP boards, thereby increasing their sales.
According to the market analysis, the top manufacturers of stand up paddle board are Anhui Light Industries International Co. Ltd, SURFTECH, LLC., Tahoe SUP, Tahe Outdoors, Starboard and Hobie Cat Company.
To increase the global penetration in the profitable areas, the above mentioned players are opting for combination of inorganic and organic growth strategies which include launching of new products, product modification and constructive collaboration and partnership with small manufacturer or startup to boost their sales and increase Company’s profitability and match the latest trends in the standup paddle board industry.
- In 2021, Blue Planet Surf announced the takeover of the management of Tropical Rush Store. This development is expected to increase the sales of its standup paddle board and the demand for the company’s standup paddle board rental services.
- In 2019, Funky Sup launched a new standup paddle board with 2D & 3D photos of sea animals for kids.
- In 2021, Dunn-rite Products launched new floral inflatable stand up paddle board with a maximum weight capacity of 435lbs and a width of 32 inches.
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Global Stand Up Paddle Board Market by Category
- By Product Type :
- All-round SUP Board
- Flatwater SUP Board
- Race SUP Board
- Surf SUP Board
- By Length :
- <9 Feet’s
- 9 to 12 Feet’s
- >12 Feet’s
- By Material Type :
- Fibre Glass
- By Board Type :
- Surf SUP Board
- Inflatable SUP Board
- By Application :
- Touring/ Cruising
- By Consumer Orientation :
- By Sales Channel :
- Online Sales Channel
- Direct to Customer
- Third Party Online
- Franchised Sport Outlet
- Retail Sports Outlet
- Modern Trade Channel
- Specialty Stores
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Market for Stand-Up Paddle Boards: North America Prevails Due to Strong Consumer Affinity for Water Sporting Activities
In terms of revenue from stand up paddle board sales, North America remains at the tip of the spear. The region’s dominance can be attributed to a larger consumer base combined with their strong affinity for various water sporting activities, including stand up paddle boarding. Kayaking and SUP boarding are the most popular paddle sports among water sports enthusiasts in the region, particularly among the youth population.
Global water sports associations, such as the International Surfing Association, have taken initiatives to establish SUP boarding championships, such as the National Stand up Paddle boarding Championship in North America, attracting an increasing number of people to participate in the sport. This has and will continue to bode well for global SUP board sales.
According to the report, independent sports stores will be a lucrative distribution channel for stand up paddle boards. These stores stock a wide range of popular stand up paddle board brands, making them a popular destination for SUP boarding enthusiasts.
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