Estimated to witness a steady growth, the global ostomy care market is highly likely to value ~US$ 3 Bn in 2019. Fact.MR presents indispensable insights on the ostomy care market in its latest business intelligence report that envisages a moderate growth outlook for the market. Growth of ostomy care market remains highly influenced by growing incidences of inflammatory bowel diseases, and rising demand for advanced leak-proof ostomy bags.
Gains Remain concentrated in Ostomy Pouches
The Fact.MR study indicates that the sales of ostomy pouches continue to grow considerable in line with their notable demand over other accessories that are used for ostomy care. In fact, ostomy pouches accounted for ~80% of the overall sales in 2018. In view of the growing demand for ostomy pouches due to the considerable spike in the prevalence of ulcerative colitis and inflammatory bowel disease among aging population, market is accelerating at a rapid pace. Additionally, growing penetration of advanced technology in medical devices is further paving way for the development of use-specific and customized variants, thereby pushing the overall growth of the market. High convenience and user-friendliness are garnering limelight as the key growth strategies of the market players. Adoption of other accessories used in ostomy care market is also picking pace, however they remain considerable low as compared to ostomy pouches.
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As per the Fact.MR report, growing aged population in several developed countries continue to suffer from diseases, such as inflammatory bowel disease and ulcerative colitis. This accelerating prevalence of such conditions has been creating a considerable demand for the development of different kinds of ostomy bags and accessories in the ostomy care market. This, coupled with the rise in the number of trauma cases in varying age groups continue to create a favorable scenario for the sales of ostomy bags, thereby driving the growth of the ostomy care market.
Growing advancements in the development of ostomy care bags and accessories have been pushing the launch of novel ostomy bag compatible accessories that are more convenience driven than the traditional variants. Several market frontrunners are developing and offering hydrophilic barriers with filters, owing to their ability to fix the bags on the abdominal cavity, while providing high level of comfort to the patient. Furthermore, the penetration of reusable and cost-effective variants are also solidifying the growth of the ostomy care marker.
The global ostomy care market is highly competitive in nature. Amid the growing competition in the ostomy care market, leading players have shifted their focus on launching ostomy bags with convex shapes and multiple flanges.
These are not only easy to attach to the stomach due to their good fixing capacity, but also ensure that bags tie to the stomach properly, providing comfort to the patient.
While the market forerunners are focusing on strengthening their market position, the market entrants are increasingly eying the launch of pediatric ostomy bags to garner traction in the competitive ostomy treatment market.
- In March 2021, the Coloplast group announced that it was awarded a contract for ostomy products with Vizient, Inc. (Irving, TX). The new agreement allows Vizient members access with contracted pricing to Coloplast’s full portfolio of ostomy products, including ostomy pouches and supporting products.
- In January 2020, ConvaTec Group Plc announced the launch of ConvaMax™ the NEW superabsorber dressing. ConvaMax™ superabsorber manages excess moisture to help protect skin integrity2. Where there is a real risk of skin damage due to high levels of exudate, ConvaMax™ is ideal.
Key Segments Covered:
- Ostomy Pouches
- One Piece Pouch
- Two Piece Pouch
- Ostomy Accessories
- Ostomy Belts & Tapes
- Ostomy Skin Protection & Skin Barrier Accessories
- Ostomy Irrigation Sets
- Ostomy Convex Inserts
- Ostomy Stroma Caps
- Ostomy Pouches
- Ostomy Type
- End User
- Ostomy Care in Homecare Settings
- Ostomy Care in Hospitals
- Ostomy Care in Ambulatory Surgical Centers
- Ostomy Care in Specialized Clinics
- Ostomy Care for Cancer
- Ostomy Care for Inflammatory Bowel Disease
- Ostomy Care for Bowel Obstruction
- Ostomy Care for Fecal Incontinence
- Ostomy Care for Trauma & Infection
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