North America Is the Biggest Market for Powder Dietary Supplement Suppliers, Expected To Hold 35% Market Share By 2032

Detailed industry analysis has revealed that the global powder dietary supplements market is currently valued at US$ 35.9 billion and is predicted to exhibit expansion at a CAGR of 7.7% over the next ten years. This revised Fact.MR research projects the market to reach a valuation of US$ 75.2 billion by 2032-end.

Demand for protein powder dietary supplements is anticipated to be higher than fiber powder dietary supplements, weight powder dietary supplements, and collagen powder dietary supplements, owing to the heightened focus on increasing protein intake among people across the world.

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Like every nutritional supplement, powder dietary supplements are also governed by Food and Drug Association that states that every new powder dietary supplement should comply with the terms provided in the DSHEA (Dietary Supplement and Health Education Act). Principal focus of this act being safety of ingredients used in powder dietary supplements, manufactures of powder dietary supplements are required to abide by FDA laws before commercialization. Moreover, FDA has also implemented labelling regulations to reveal the constituents present in powder dietary supplements. According to the report, higher safety standards and measures are likely to induce a sense of confidence among consumers, in turn supporting the growth in sales of powder dietary supplements and overall growth of the market.

Powder Dietary Supplements Industry Research Segments

  • By Ingredient :
    • Vitamins
    • Botanicals
    • Minerals
    • Proteins & Amino Acids
    • Fibers & Specialty Carbohydrates
    • Omega Fatty Acids
    • Others 
  • By Application :
    • Energy & Weight Management
    • General Health
    • Bone & Joint Health
    • Gastrointestinal Health
    • Immunity
    • Cardiac Health
    • Diabetes
    • Anti-cancer Applications
    • Lungs Detox/Cleanse
    • Skin/Hair/Nails
    • Sexual Health
    • Brain/Mental Health
    • Insomnia
    • Menopause
    • Anti-Aging
    • Prenatal Health
    • Others
  • By End User :
    • Adults
    • Pregnant Women
    • Children
    • Infants

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Competitive Landscape

Top companies in the powder dietary supplements industry are focusing on expanding their product portfolios with new launches that are expected to help them scale their revenue generation capacity.

  • In September 2022, a part of GHT Companies’ family of brands, Vibrant Nutraceuticals, focused on providing high-quality nutritional supplements at an affordable price, announced the launch of the Flex Fit Pro Performance Bundle. The new bundle includes Silica Plus, Joint Muscle Plus, and Flex Fit Pro whey isolate protein powder. These products are all made from 100% natural ingredients and are also non-GMO and gluten-free.

Key Companies Profiled

  • Amway Corp.
  • Pfizer Inc.
  • Nature’s Sunshine Products Inc.
  • ADM
  • Nu Skin Enterprises Inc.
  • GlaxoSmithKline Plc.
  • Bionova
  • Ayanda
  • Arkopharma
  • Glanbia Plc.
  • Abbott Nutrition
  • Bayer AG
  • Herbalife International of America Inc.

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The United States in the past few years has witnessed a notable increase in the incidence of obesity, diabetes, cancers, and other chronic diseases, which can be ascribed primarily to poor nutrition and poor eating habits. The country is witnessing a rising obese population owing to the high consumption of unhealthy junk food with very low nutritional value.

All of the aforementioned factors have resulted in increasing awareness of health and fitness among U.S. citizens and they are now opting for nutritional supplements and dietary supplements to provide their bodies with the required nutrition.

A growing aging population, increasing consumer awareness for nutrition, high disposable income, and rising availability of different types of powder food supplements are other factors that are anticipated to influence the U.S. powder dietary supplements market over the next ten years.

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