The consumption of all gluten-free products has hinged on the rising demand for food products among people with celiac disease or those with marked gluten sensitivity. The global demand for gluten-free popcorn products has witnessed rising impetus from the rising trend of healthy ready-to-eat snacking among worldwide populations of all demographics. On its own, popcorn made from corn is considered gluten-free.
The use of flavorings and other additives may also cause popcorn to be not free from gluten and the presence even in mild traces can lead to substantial health problems in people with gluten sensitivity. Hence, there has emerged a separate category of gluten-free popcorn.
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The Gluten-Free Revolution
The gluten-free movement has gained significant traction in recent years, driven by increasing awareness of celiac disease, gluten sensitivity, and a general preference for healthier eating habits. Gluten is a protein found in wheat, barley, and rye, making many traditional snacks off-limits to those with gluten-related dietary restrictions.
The Popularity of Popcorn
Popcorn, a whole grain, naturally gluten-free snack, has gained widespread popularity due to its satisfying crunch, versatility, and lower calorie content compared to many other snack options. This inherent gluten-free status positions popcorn as an ideal choice for those following gluten-free diets.
Market Growth Drivers
Several factors have contributed to the growth of the gluten-free popcorn products market:
a. Health and Wellness Trends: The focus on health and wellness has led consumers to seek out snacks that align with their dietary preferences and nutritional goals. Gluten-free popcorn is perceived as a healthier option compared to many traditional snacks.
b. Gluten Sensitivity and Celiac Disease: An increasing number of people are diagnosed with gluten sensitivity or celiac disease, necessitating a strict gluten-free diet. Popcorn provides a satisfying and safe snack alternative for this demographic.
c. Clean Labeling: Consumers are increasingly scrutinizing product labels and avoiding snacks with artificial additives and preservatives. Gluten-free popcorn often boasts clean, straightforward ingredient lists, enhancing its appeal.
d. Snacking Convenience: The on-the-go lifestyle of modern consumers has fueled the demand for convenient and portable snacks. Gluten-free popcorn products, available in various formats, cater to this need.
e. Flavor Innovation: Popcorn manufacturers have introduced an array of unique and appealing flavors, further enticing consumers to explore gluten-free popcorn options.
Some of the key players operating in the global gluten-free popcorn products market are Weaver Popcorn Company, Angie’s Artisan treats, LLC, Wyandot, Inc. , Black Jewell Popcorn., Act II, Bob’s Red Mill., Great Northern Popcorn Company., Jiffy Pop., Orville Redenbacher’s., Pop Secret., Skinnygirl Popcorn., SkinnyPop Popcorn., Smartfood Popcorn, among others.
- In Nov 2017, snack brand Salty Dog, one of the major multinational food manufacturers launched two new popcorn products in sea salt and sweet & salty flavors in U.K. The expansion of product portfolio was done in order to extend the offering of its popcorn ranges. The popcorn is available in three flavors sea salt, smoked and barbecue. According to the company, new product offerings will be part of its gluten -free product segment, which is continuously growing around the world.
- In the year 2016, Hershey, a global leader in confectionery, has recently expanded its snack product portfolio. The company acquired jerky brand Krave and snacking chocolate brand barkthins. The specific product portfolio expansion was done in order to cater the growing demand for gluten-free popcorn products in the world. The company is offering its gluten-free popcorn product range through online and selected retailers.
Global Gluten-Free Popcorn Products: Market Segmentation
· On the basis of nature:
· On the basis of distribution channel:
- Convenience Stores
- Discount Stores
- Food & Drinks Health Stores
· On the basis of product type:
- Baked Chips & Wafers
- Cakes & Pastries
- Biscuits & Cookies
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How will be insights and market estimations provided in the Fact.MR report on the Demand of Gluten-free Popcorn Products make a difference?
- The study takes a closer look at the major economic turmoil, with a focus on the recent COVID-19 pandemic disruptions
- The assessment of key growth dynamics highlights the attractiveness of new automation technologies and offers readers insight on the prospect of these during the forecast period
- The study tries to offer a balance perspective of the opportunities in mature and the most lackluster markets
- Provides scrutiny of the industry trends that have shaped recent government policies
- Provides an account of major breakthroughs in all segments that might change the course of the market considerably
- Provides an incisive analysis of socio-political milieu in which the key markets operate, and how will that influence the lucrativeness of the overall Gluten-free Popcorn Products Market
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