According to latest research by Fact.MR, vegan candies are likely to witness robust growth during 2021-2031. Demand for vegan candies will witness a progressive growth outlook in the long-run.
Growing acceptance of veganism around the world combined with increasing awareness regarding importance of healthy food intake will mean limited opportunities in near future, however, consumption of vegan candies by social media influencers and millennial fitness enthusiasts dedicated to vegan lifestyles will provide long-term momentum.
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Key Trends:
- Plant-Based Ingredients: Consumers were increasingly seeking candies made from plant-based and natural ingredients. This trend extended to gelatin-free gummies, dairy-free chocolates, and other confectionery products that replace animal-derived ingredients with alternatives like pectin, agar, and coconut milk.
- Health and Wellness Focus: The demand for healthier indulgences was driving the creation of vegan candies with reduced sugar, organic ingredients, and functional additives like vitamins, minerals, and superfoods. Brands were catering to health-conscious consumers by offering treats that align with their dietary preferences and well-being goals.
- Allergen-Free Offerings: The vegan candies market was addressing the needs of individuals with allergies by producing sweets that are free from common allergens like dairy, nuts, soy, and gluten. These candies targeted a wider audience, including those with dietary restrictions and food sensitivities.
- Innovative Flavors and Textures: Brands were experimenting with creative flavor combinations and textures, expanding beyond traditional tastes. Unique and exotic flavors, as well as interesting textures like crunchy coatings and creamy centers, were gaining popularity among consumers seeking novel experiences.
- Ethical and Sustainable Packaging: Beyond the ingredients, consumers were becoming more conscious of the environmental impact of packaging. Brands were responding by using eco-friendly and biodegradable packaging materials, reducing plastic use, and adopting sustainable packaging practices.
- Artisan and Craft Approach: The trend toward artisanal and craft candies extended to the vegan market. Consumers were valuing handcrafted sweets made with care and attention to detail. This trend was particularly pronounced in premium and niche segments of the vegan candies market.
- Influencer and Social Media Marketing: Vegan influencers and social media platforms played a significant role in promoting vegan candies and sharing recommendations. Brands leveraged these platforms to showcase their products, connect with their target audience, and drive awareness.
- Retail and Online Expansion: The availability of vegan candies was expanding beyond specialty stores to mainstream retail outlets. Additionally, e-commerce allowed consumers to easily access a wider range of vegan candy options, contributing to the market’s growth.
Competitive landscape:
Some of the leading manufacturers and vegan candies suppliers include
- YumEarth Organic
- Dylan’s Candy Bar
- Johannes Luehders KG
- Y&S Candies Inc.
- Mars Inc.(Wrigley Company)
- Cracker Jack
- Jolly Rancher
- Swedish Fish
- Skittles
- Tootsie Dots
- Wonka
- Charms
- Smarties Candy Company
- Kanro Candy
- Bontan Ame
- Taza Chocolate
- The Vegan Candy Co.
- OCHO Organic
- The Conscious Candy Co,
At present, the market for vegan candies is highly unorganized. Companies like August Storck KG has stopped making its longtime vegan-friendly candy by adding a new formula that contains gelatin. The company felt that this adjustment leads to an overall improvement of the product. However, the demand for vegan candies is likely to swell in near future with an upsurge in vegan population, in turn, making it one of the most organized market as a source of vegan snacks and confectionary.
Key Segments:
By Form
- Bark
- Candy Bars
- Candy Canes
- Chews
- Candy Bites
- Fondant
- Others (Gum, etc.)
By Flavor
- Coconut
- Vanilla
- Chocolate
- Others (banana, strawberry, etc.)
By Sales Channel
- Supermarkets and Hypermarkets
- Convenience Stores
- Specialist Retailers
- Online Retail
- Others (Vitamin & Supplement Stores, etc.)
By Region
- North America
- US & Canada
- Latin America
- Brazil, Mexico, Others
- Western Europe
- EU5
- Nordics
- Benelux
- Eastern Europe
- Asia Pacific
- Australia and New Zealand (ANZ)
- Greater China
- India
- ASEAN
- Rest of Asia Pacific
- Japan
- Middle East and Africa
- GCC Countries
- Other Middle East
- North Africa
- South Africa
- Other Africa
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Questionnaire answered in the Market outlook Report of Vegan Candies include:
- What is the key strategy deployed by large players to maximize Vegan Candies Market growth?
- What are the main challenges faced by players in the Vegan Candies market Demand?
- With the advent of technological advancement, how will the Vegan Candies market landscape change over the forecast period?
- What does player bring to the table which is unique as a strategy, and is easy to emulate for new investors in the Vegan Candies market size?
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