Continuous growth in the economies of various developing countries of the region is witnessed during the past few years. Increase in the average economic growth of an individual has boosted the adoption of and demand for advanced technological innovations such as cloud, IoT, and autonomous driving, among others. Owing to the factors as mentioned above, in correspondence to the expanding music industry, significant growth in the digital music segment has also been witnessed in 2016 and 2017.
The emergence of new artists and music in the region is also assisting the growth of the music streaming market in terms of value. The region has, hence, witnessed the maximum Y-o-Y growth in music streaming in terms of value in the global music streaming market. A recent Fact.MR study foresees the Background music market to record a growth at 7.01% value CAGR over the forecast period (2018-2027). Background music market continues to witness significant growth in the forecast period.
Value-added options, such as spacious parking areas, complimentary food, good ambiance, and appealing background music have been closely linked to higher footfalls and increased customer engagement. Background music systems are gaining prominence across various business establishments as they create prolonged customer stay, which in turn is instrumental in enhancing the business sales. Moreover, consumers associate genre and rhythm of the background music with specific products, which has deep-rooted influences on their spending patterns.
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The right type of music for a specific business environment is essential as it has the potential of changing an individual’s mood and subsequent purchase behavior by altering levels of arousal and pleasure. For instance, people, during winter holidays, resonate with the Christmas music, resulting in higher purchases of festive goodies. Particulars, as such, are favoring the heightened adoption of background music systems across various business ecosystems.
Use of Acoustic Branding as Key Marketing Strategy in Restaurants Triggers Adoption
Restaurants and other foodservice outlets use multiple marketing tactics and strategies to enhance their bottom lines. Acoustic branding, which involves design and presentation of appropriate background music that reinforces the brand personality, is quickly gaining traction among establishments. Within the restaurant environment, it is pivotal that the background music is in sync with brand values to create distinct and unique customer experiences.
Auditory experience plays a vital role in distinguishing the restaurant brands from their competitors, which makes it a key area of consideration for every other restaurant or café chain. However, the perceived benefits associated with background music systems can vary from customer to customer, which the restaurant owners should also take into consideration to beautify the customer dining experiences.
Increasing Adoption of Smartphones with Declining Internet Costs to Fuel Demand
Mobile devices, such as smartphones and tablets, are increasingly becoming the first go-to devices for communication, media & entertainment, and content consumption. In addition, the rapid adoption of 4G services in developing countries and the emergence of more advanced technologies that enable smartphone users to access the Internet more easily are among factors that have had a significant impact on the growth of digital music
In addition, factors such as declining data charges, increasing average time spent on the Internet by users in the region, increasing millennial population, transitioning spending behavior, rising consumer spending & disposable income, and the introduction of various local music streaming audio applications, the music streaming market in the region has witnessed significant growth, especially in Hong Kong, Singapore, Indonesia, and Malaysia.
Background Music Adoption Spurs in Gyms & Health Clubs for Customer Engagement
Several research studies have demonstrated that workout sessions with perfect music playlists can drive higher engagement. Music is never superfluous for people engaged in work out, preferably it is a necessity that fuels intense performances and satisfying workout sessions. The effectiveness of music in a gym or any other health club remains unparalleled as compared to any different business ecosystem, which has encouraged gym owners to invest in effective background music systems highly.
As per a revelation by the International Health, Racquet & Sports club Association (IHRSA), revenue of the global health club industry approached $87.2 billion in 2017, as 201,000 health clubs and more served around 174 million members. This provides enough credence to the thriving business of gyms and health clubs, which will also create countless opportunities for the growth of background music market. Moreover, the importance of music to eliminate fatigue among gym enthusiasts is utilized by gym owners during training sessions, which is resulting in heightened adoption of background music systems.