US at the Forefront of Innovation and New Sales, Big 4 Trail Camera Companies Focus on Consolidating Position in North America
In spite of intense competition from the local players, the top 4 companies in the trail cameras market have managed to sustain a strong foothold. North America, especially the US, continues to create sustained opportunities for these companies, on account of growing popularity of hunting and recreational activities. North America accounts for approximately 40-45% of G.G Telecom (SPYPOINT) revenues, whereas above 40% of Wildgame Innovations’ revenues come from North America. The key focus area of the top 4 companies operating in the trail cameras market includes product innovations and developments.
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Use of Trail Cameras as a Wildlife Management Tool to Rev Up Sales Potential
Trail cameras are witnessing growing adoption across various wildlife management projects. These projects involve the use of an array of trail cameras for efficient wildlife management plan and extensive monitoring of wildlife around the year. Moreover, wildlife researchers are also relying on trail cameras as a viable census tool to capture images for use in making evidence-based decisions.
For instance, Snapshot Wisconsin, a statewide management initiative started in 2016 by the Wisconsin Department of Natural Resources in US, invites volunteers to host trail cameras in Wisconsin for efficient monitoring of wildlife resources.
Additionally, a cohort of researches at the Mississippi State University developed an infrared trail camera survey technique, capable of providing accurate analysis of the local deer population. Efforts of such kind are likely to propel the demand for trail cameras in wildlife management, signifying a promising outlook for the trail camera market for the next 10 years.
Permeation of Camouflaged Cameras in Farming Remains a Prominent Trend
Security remains a key concern for a range of end-use industries and activities, and farming being no exception. Ranging from equipment protection to livestock protection, the rising need of protecting farms is translating into swift adoption of camouflaged farm gate hunting cameras. As the name suggests, these cameras are hard to identify and are installed for keeping potential intruders away from the farms.
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Adoption of trail cameras among farm owners is witnessing a surge, as these cameras help them keep an eye on the potential threats, and take preventive measures accordingly. With the rising popularity of trail cameras across such applications, manufacturers are expected to foray into niche business opportunities in the foreseeable future.