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Pedelec Market Expected to Witness the Highest Growth by 2027

Pedelec Market

Technological Advancements in Pedelec Systems Define Future of the Pedelec Market

Along with its minimal carbon footprint, pedelecs are gaining popularity among consumers as they provide a convenient solution to their fitness needs and urban congestion. Manufacturers in the pedelec market are shifting their focus on research & development of advanced solutions to eliminate drawbacks of pedelecs associated with imbalance between torque and speed.

Pedelec market players are aiming to introduce advanced technological solutions, such as intelligent control systems, which can enable the implementation of automatic or semi-automatic transmission for optimized energy utilization in pedelecs. Technological developments like these are likely to become predominant trends in the pedelecs market in upcoming years.

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Safety Concerns about Pedelecs are Triggering Stringent Regulatory Actions Worldwide

The pedelec market has been witnessing positive growth since the past few years, however, with the increasing sales of pedelecs across the world, governing bodies have developed some standards and regulations to ensure safety of the bicycles. Governing organizations across the globe have developed some legal criteria that all the pedelecs manufactured and marketed must conform to, which have influenced pedelec market players to modify their salient business strategies.

The U.K government recently made amendment in the Electrically Assisted Pedal Cycles Regulations 1983, which modified the maximum permitted power of the electric motor in pedelecs and weight limits. The European Commission has imposed the Motor Insurance Directive on pedelecs launched in the European markets. The Australian government has published a document on ‘Vehicle standards information’, which covers rules and regulations on mopeds and power-assisted pedal cycles (pedelecs). In addition, in the U.S., the Consumer Product Safety Commission (CPSC) has developed some guidelines and standards to regulate the manufacturing and sales of electric bikes, including pedelecs, to protect the consumer health from risks of injury or death associated with the use of pedelecs.

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Stigma about Electric Bikes as a ‘Lazy Option’ to Conventional Cycling may Limit Sales of Pedelecs

Though electric bikes are considered an environmentally friendly option to commute, most consumers are looking at them as a way to indulge in physical activities. However, electric bikes, including pedelecs, are misunderstood as a practice that negates all the health benefits of cycling, which is refraining them from purchasing pedelecs. Low awareness about the availability of pedelecs, which are a combination of a hybrid of human and electrical energy poses critical challenges for stakeholders in the pedelec market. Thereby, pedelec market players are adopting innovative marketing strategies to reach larger consumer bases, which is the most pragmatic solution for this deterrent on sales of pedelecs.

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Arun G

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