Increasing Emphasis on Hygiene makes Deodorants Staple in Personal Care Routines
The worldwide demand for deodorants among consumers is increasingly reinforced by the changing lifestyles and intensifying focus on personal hygiene. The proclivity of a growing number of people toward a pleasing body odor and feeling fresh throughout the day is fueling the demand for deodorants in personal care routines.
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The need for protecting against perspiration and the consequent foul body odor is propelling the uptake of deodorants. The deodorants market is substantially propelled by the constant launches of body sprays with new fragrances and scents in the personal care industry, especially in emerging economies. Deodorant brands are focusing on exotic fragrances along with functionality and long-lasting protection to gain increased traction among consumers. The growing frequency of usage of deodorants among female consumers in emerging and developed regions is a notable factor driving the market.
Inclination of Consumers toward Natural as well as Functional Deodorants open Lucrative Avenues
The benefits deodorants confer on consumers center on the following key parameters: functionality, long-last protection, and scents. A key aspect that is gathering steam in the deodorant market is the demand for products made with natural formulations.
This is in part attributed to the growing awareness about the harmful effects some chemicals can have on the skin, particularly the underarm skin. The popularity of natural formulations in deodorants is rising as these help in maintaining the natural pH and moisture levels of the body where they are used. Deodorants made with natural/botanical oils are gaining popularity among consumers with sensitive skin. Another trend opening new avenues in the deodorants market is focus of brands on youth. This is notably witnessed in recent marketing messages on the scents and fragrances in deodorants.
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Attractive Designs and Packaging allure Deodorant Consumers
The functionality and versatility of deodorants has been a central aspect of product marketing for quite some time. Recent trends suggest that deodorant brands are tweaking with designs and the entire packaging to chart new growth trajectories in the market. They are focused on launching deodorants with attractive designs and innovative packaging styles. These aspects are proving to be pivotal in product differentiation in the deodorants market. A growing number of consumers are also become aware on sustainable packaging for deodorants, thereby creating a new avenues for brands to increase their product reach.